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Privacy Policy

This is the website privacy & cookies policy for SOGO Mobility Ltd (defined in this policy as we/us).

We take your privacy seriously and are fully committed to handling the information we collect from you in a secure and responsible manner and adheres to the guidelines published in the United Kingdom Data Protection Act and the General Data Protection Regulation (EU) 2016/679 which is applicable from the 25th May 2018.

Any questions relating to this privacy policy should be sent to
Please read this privacy policy, which explains how we use your personal information, in particular:

  • What information is collected from you through our trading website
  • How the information is used and consent
  • With whom the information may be shared
  • How you can correct any inaccuracies in the information


When you register with our website you may be asked for the following details:

  • Name
  • Address
  • E-mail address
  • Contact telephone number
  • Further vehicle information regarding vehicle sales and duty of care

We will then keep your details safely and will not sell or rent your details to third parties.
We will only share your information in the way described in this statement.

Use of your data

SOGO Mobility Ltd uses Legitimate Interest when it is our legitimate interest and those interests do not override your rights and freedoms.
For example, when it is in the interest of the business in conducting or managing our business to enable us to give you the best service and products for safety, security and latest update purposes.
We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests and in line with requirements permitted by law.
You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at
SOGO Mobility Ltd may pass your data to our select number of finance partners if you request details about car finance.
SOGO Mobility Ltd may use your personal details to contact you about news and special offers that we think may be of interest to you as part of the contractual and consent process.
If you wish to subsequently amend your consent, please e-mail the Data Manager at
Please also use these contact details to let us know if you would like us to delete any information from your records and we will do so at any time.

Personal information, collection and retention

The use of our website will result in the organisation receiving information from you. This will be used in examples such as viewing vehicles or making requests for contact by the SOGO Sales and Customer Services Team.

The organisation requires this information to provide you with the support you require in making the most of your vehicle ownership experience We will detail this information below.

To make an online enquiry for information regarding a vehicle hire agreement including example pricing and timeframes for an agreement as well as vehicle model options, we require the following; Name, Address, E-mail Address, Telephone Number and any existing vehicle Information.

SOGO Mobility Ltd may use your personal information for general marketing purposes as part of the contractual or consent process.

If you subsequently wish to amend your consent on general marketing purposes, then please request that by sending an email to or a written request to:
The Data Controller
SOGO Mobility Ltd
Trent House
University Way
MK43 0AN

If you search through our vehicle offers then we may store information on the vehicles searched for and your postcode that is used to personalise the results that are returned to you.

Please be aware that if you call our offices these may be monitored or recorded for training purposes.

If you wish to progress with a vehicle hire agreement with SOGO Mobility Ltd we will be required to collect further details for finance and credit search purposes. These are;

  • Name
  • Email
  • Address
  • Length of time at present address
  • Previous Address (if you have been at your current address less than 3 years)
  • Date of Birth
  • Gender
  • Full UK driving licence
  • Marital status
  • Dependants

This information will be passed to the finance provider and recorded on their finance system. Your personal information will be stored on your order form, which will be retained for 7 years after which it will be deleted.
Our data retention periods are reviewed on a regular basis and we will only hold your personal information as long as it deemed relevant for the required activity or as required for legal reasons or as stated in any relevant contract that we have in place with you.


SOGO Mobility Ltd will contact you with reference to our duty of care for vehicle safety and warranty based compliance OR where there is a contractual reference for us to do so.

If you have agreed to receive marketing from us by the form of consent you will have the option to select which form of marketing you would like to receive. You can choose to amend your consent to receive such marketing from us which you can do by written request or by sending an email to who will change and remove the methods you wish to be contacted by.

If you have agreed to receive marketing from us, we may inform you of new products available from our organisation or third-party partners.

The Data Controller
SOGO Mobility Ltd
Trent House
University Way
MK43 0AN

We encourage you to use these methods to unsubscribe from our marketing services.


We track your movements on the website to analyse trends and public interest in our products and services, administer the site and gather information for aggregate use. The information we gather in this way is anonymous and is not linked to personal information from which you can be identified.


We share information within our group of companies in order to offer you the full range of our services, but your personal data is not disclosed to any third parties outside our group without your consent. We will make you aware when a credit search is completed during the finance quotation and application stages, and your progression of a finance quote and/or application is accepted as consent to submit your information outside of the group. This information will not be used for any other purpose other than to obtain a credit limit and/or rate of interest, which we will communicate, to you.

Safety and compliance

For warranty and product safety requirements contacts will be made to our customers from the manufacturer or us.

Data security

You should be aware that the transmission of information via the Internet is not completely secure although we will use our best endeavours to protect your personal data. We cannot guarantee the security of your data in transit.
After receiving your information we will use clear procedures and security features to try to prevent unauthorised access.

We will never ask you to email your bank details, usernames, passwords, or ask you through an email or text for personal banking information.

If you suspect you have become a victim of fraud please report this instance to the police through 'Action Fraud' via the website or by calling 03001 232040.

We would also recommend contacting the Information and Commissioners Office (ICO) via their website at

Access to information

You may request a copy of your personal information that the company holds about you at no cost. If you wish to access or update your personal information please contact us by sending an email to or a written request to:

The Data Controller
SOGO Mobility Ltd
Trent House
University Way
MK43 0AN

If you wish to remove any of the personal information the company holds please request this via email or writing to the above address.

SOGO Mobility Ltd will contact you to confirm the details of your request to be removed from our database, However, if your specific personal information relates to carrying out a legal contract or for statutory compliance it may need to be retained.

If there are any concerns that we are not using your information in accordance with their processes and with legal precedence or you are not satisfied with our response to your data request that is made you can refer to the Information Commissioners Office (ICO) at

Disclosure of information

We may disclose your personal information to other members of our organisation as described above.

We may disclose your personal information to other parties in the event of:
If we sell any of our businesses we may disclose your personal information to the prospective buyer of the relevant business.
In the event of a duty of disclosure due to compliance with legal obligation then your personal information may be shared.
In order to enforce or to comply with our terms and conditions of use for non-compliance.

Data may be shared with other organisations for purposes of fraud protection and credit risk reduction.

In the event of a data-cleansing organisation being sourced under contract to ensure accuracy of data information.
Use of live chat and phone calls your information may be collected and shared with our third-party providers.


We use cookies to make this website as useful to you as possible.
Cookies are small text files that we put in your browser to track usage of our site (to improve and enhance it) but they do not tell us who you are. Absolutely no uniquely identifiable information is stored in any of our Cookies.

What are cookies?

A cookie is a piece of data/text file that is placed in your computer's memory when you visit a website. The information the cookie contains is set by our website's server and, depending on the type of cookie, may be used each time you visit our website/s.

Cookies are widely used to make our website/s work, or work more efficiently for you, our guest, as well as to provide companies with information about traffic through the website.

Cookies are designed to remember things that you have done on a website in the past, which can include putting products in your basket, logging in, or clicking on links. This can save you time when you visit a website more than once.

Cookies can be used by our website/s in the following ways:

  • To remember your preferences.
  • To remember your password.
  • To find out what the website doesn’t do well and make improvements to it in future.
  • Allow you to share pages with social networks like Facebook.
  • To make personalised product recommendations, based upon your previous times you’ve visited our website/s.
  • Make sure advertising on other websites is relevant to you.
  • They can also help us to see how many people are visiting our website and which pages are the most popular (see 'Google Analytics').


Google Analytics

This is a behavioural tracking service that shows us what pages people have visited, for how long and it what order. It also tells us whether people are using desktops or mobile devices to view the website and other helpful information. This data helps us find out what can be improved on the website and how important it is.

List of cookies

Here is a list of the main cookies we use, and what we use them for on our website/s
Name of Cookie: Google Analytics
Essential or Non-Essential: Non-Essential
Type of Cookie: Advertising & Analytical
First or Third Party: First
Session or Persistent: Session
Expiry Time: 540 Days

Name of Cookie: Google Tag Manager
Essential or Non-Essential: Non-Essential
Type of Cookie: Analytical
First or Third Party: First
Session or Persistent: Session
Expiry Time: 540 Days

Name of Cookie: Google Remarketing
Essential or Non-Essential: Non-Essential
Type of Cookie: Advertising & Analytical
First or Third Party: First
Session or Persistent: Session
Expiry Time: 180 Days

The following links explain how to access cookie settings in various browsers:< br />

  • Cookie settings in Firefox
  • Cookie settings in Internet Explorer
  • Cookie settings in Google Chrome
  • Cookie settings in Safari (OS X)
  • Cookie settings in Safari (iOS)
  • Cookie settings in Android

You can at any time refuse the use of cookies.
To opt-out of being tracked by Google Products across all websites, visit this link:

IP addresses

The additional cookies that run during your session will collate information regarding your computer in the form of server logs including where available your IP addresses, operating system, browser types regarding your systems administration.

This is for the purpose of statistical data, disabling cookies ensures that your IP address will not be recorded. You can update your cookie preferences in your browser settings. Please note that disabling cookies will ensure that your IP address will not be recorded.

We would request that the cookies are accepted, as they are used for:

  • Customisation of the website layout and content.
  • Recognition of when a user has visited and how many unique visits are received.
  • Remembering your preferences and settings.
  • Recognition of devices so as to not need to provide the same information on visits to the website.
  • Identification of errors for resolution.
  • Identification of what is relevant whilst browsing the website.
  • Collation of statistical and anonymous information around the use of our digital services.
  • Effectiveness of our website and online message.


The Websites associated with our group may contain links to and from the websites of our partner networks and manufacturer.
In the event of you following these links, these websites will have their own privacy policies and we do not accept any responsibility or liability for these policies.
We would advise that you check these policies before you submit any personal information to these websites.

Social networks

The Websites associated with us may offer you the opportunity to share or follow information about the business using third party social networking functionality; share this, like or follow buttons.
We offer this functionality in order to generate interest in our website and services among members of your social networks.
You should be aware that sharing personal information within a social network may result in that being collected by the social network provider. This could result in that information becoming publicly available in internet search engine results.
We do no exercise or endorse controls, policies or practices of any third party social network that you may access through our websites.
Please read the privacy policy or any social network with which you may share information with.

Jurisdiction - Data storage for use in the EU and other countries

We store your data on secured servers inside the EU. Most of our partner networks are mainly based within the EU but some are based outside.
We have a clear data policy in place regarding the submission of your personal information. This will cover consent to transfer, storing or processing your personal information and data.
In the event of this instance, we will take steps to ensure that the required security measures are followed to protect data as per our data security policy.
You can read about the EU e-Privacy Directive and the UK’s Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 at

We may update our privacy policy from time to time, so would advise that you check it each time you visit the website.