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01 March 2021
Austin Healey has kicked off our SOGO ambassador programme.
SOGO managing director Karl Howkins said: "Austin embodies the drive and commitment to excellence that sits at the heart of our business. In his ambassador role, he will help develop our brand by fronting marketing campaigns and attending customer events. This association coupled with the launch of our customer service centre, all adds up to a very exciting 2021 for SOGO."
Mr Healey said: "I’ve found the team at SOGO have a real passion and vision for where they want to take their business, and it’s exciting to be part of the team. It feels like they’ve tapped into a desire by both companies and consumers to consider more flexible vehicle ownership models."
About Austin Healy, England Rugby Legend and Leicester Tiger
Austin Healy was actually named after the British sports cars made in the 1950s through a joint venture between the Austin division of the British Motor Corporation (BMC) and the Donald Healey Motor Company.
Austin Healey has 51 caps for England and two Lions caps. He also enjoyed a successful, long career with Leicester Tigers. Since retiring from rugby, he has built a successful media career.
We are delighted to have him on board as our first SOGO brand ambassador.